Summary
In this insightful episode of The Blueprint Tour, hosts Kenny Shultz and Carter Huddleston dive into a candid conversation with Amy Calandrino, founder of Beyond Commercial, live at the 2024 CREI Summit. Amy opens up about scaling a brokerage, building an inbound referral engine, leveraging social media, and the real estate trends shaping Orlando. From managing a business while raising toddlers to implementing systems that fuel creativity, Amy shares actionable lessons for brokers, entrepreneurs, and small business owners navigating growth and reinvention.
Keywords
CREI Summit, commercial real estate, Orlando market, brokerage building, social media marketing, inbound referrals, CRE trends, business systems, work-life balance, entrepreneurship, podcasting, team building, Beyond Commercial.
Takeaways
A successful brokerage evolves—Amy is on version "4.0" of her business.
Delegation and systems are key to freeing up time for creativity and strategic thinking.
Warm referrals outperform cold outreach when building a sustainable client pipeline.
Social media acts as a long-term brand and trust builder, not just a lead-gen tool.
Work-life balance is possible with intention, delegation, and prioritization.
Sound Bites
"People hire me for my mind… but I can only deliver because my team keeps everything running."
"I’m not afraid to tear down what’s not working—even if I built it."
"Warm leads convert higher. I grow my business through a trusted circle."
"Social media is like a spider web—eventually, it all comes back."
"You get a second chance, but not a third."
Chapters
00:00 Welcome and Guest Intro
Amy Calandrino joins The Blueprint Tour at the CREI Summit and shares her background and mission.
03:45 Podcasting, Content, and Cadence
Amy discusses her biweekly podcast strategy, outsourcing, and balancing quality with consistency.
08:20 Real Estate Trends in Orlando
Insight into retail, industrial, and office market dynamics in Central Florida.
13:10 Evolving the Brokerage Model
Amy explains the iterations of Beyond Commercial and her shift toward a specialist-led model.
18:30 Team Building, Delegation, and Scaling
The value of hiring support staff and using time efficiently to focus on vision and creativity.
23:50 Hiring Philosophy and Culture
Amy’s rule: “Second chance, but not a third.” Plus a conversation on trimming team fat.
28:45 Networking, Inbound Leads, and Social Media
How Amy attracts clients and referrals through thought leadership and online presence.
34:10 Book Recommendations & Learning
Amy shares her favorite reads like The E-Myth and 10x Is Easier Than 2x, and how she builds time to reflect.
38:00 Canvassing vs. Referral Growth
Why Amy focuses on building a trusted consortium to drive business rather than cold outreach.
42:15 Final Takeaways and Event Reflections
Amy and the hosts reflect on the power of in-person connections and social platforms like X (Twitter).
Where to Find Amy Calandrino
X (Twitter): @amycalandrino
Website: https://beyondcommercial.com
Podcast: The Performance Mindset
Where to Find PermitZIP
website: https://www.permitzip.com
Instagram: https://www.instagram.com/permitzip
X (Twitter): https://twitter.com/PermitZIP
Where to Find The Blueprint Tour
YouTube: https://www.youtube.com/@theblueprinttour
TikTok: https://www.tiktok.com/@theblueprinttour
Kenny (Host): https://twitter.com/blueprinttour
Carter (Host): https://twitter.com/bptcarter
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