How to Master Brand Identity in Design & Construction

with Christie Thompson of Campfire & Co.

Kenny Shultz

and

Carter Huddleston

Jul 29, 2024

Transcript

Summary

Kenny Shultz and Carter discuss design from a branding expert’s perspective. They sit down with lead brand strategist Christie Thompson of Campfire & Co. to talk about their experiences in the industry, the importance of brand strategy, and the challenges of integrating the brand into construction. They also touch on the proposal writing process, emotional regulation's value, and the specialization of Campfire & Co.’s businesses. Campfire & Co. is a design agency that focuses on branding, brand identity, interior design, and generally the art of making things awesome and beautiful. They work with clients to create unique and impactful brand identities that reflect their vision and goals. The agency uses a process-driven approach and values strong client communication and collaboration. Campfire hires team members who have a strong creative vision and perspective, and they foster a casual and authentic work environment. They also value the balance between collaboration and individual work time.

Keywords

design, marketer's perspective, brand strategy, construction, proposal writing, emotional regulation, specialization, design agency, branding, interior design, brand identity, process-driven, communication, collaboration, Squarespace, Shopify, ongoing support, creative vision, work environment

Takeaways

Design is a crucial aspect of marketing and branding.

Brand strategy is essential for creating a cohesive and impactful brand identity.

Construction is a messy process, and challenges are to be expected.

Emotional regulation and professional demeanor are essential in dealing with demanding clients.

Specialization in a specific industry or niche can lead to more focused and successful projects. Campfire & Co. focuses on creating unique and impactful brand identities for its clients.

They use a process-driven approach and value strong communication and collaboration.

Campfire & Co. are experts in Squarespace and Shopify for website design.

They offer ongoing support and maintenance for their clients

The agency hires team members with a strong creative vision and fosters a casual and authentic work environment