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Transcript

No Sleep, All Deals

How Carson Baird Navigates Industrial CRE with Twin Babies

Summary

In this episode of the Blueprint Tour Season 3, Kenny Shultz and Carter Huddleston conduct a live recording at the CREi Summit in Atlanta with Carson Baird, a commercial real estate broker specializing in industrial properties in Southwest Florida. Carson shares his journey into commercial brokerage, including how he entered the industry just as interest rates began rising in March 2022, forcing him to learn creative deal-making in a challenging market. The conversation explores the intricacies of industrial and flex space development, the importance of local expertise in real estate, and the value of building relationships through LinkedIn. Carson also provides personal insights about balancing a demanding brokerage career with life as a new father of twins, discussing how fatherhood has given him a new perspective and drive. The episode includes a live demonstration of PermitZIP's instant quote tool, showcasing the intersection of engineering services and commercial real estate development.

Keywords

commercial real estate, industrial brokerage, Southwest Florida, flex industrial, interest rates, creative deals, LinkedIn strategy, social media marketing, engineering services, MEP design, entitlements, local expertise, parenthood, work-life balance, instant quotes, shell space, build-out

Takeaways

  • Entering commercial real estate during challenging market conditions can be a blessing, forcing brokers to develop creative solutions and avoid bad habits

  • Industrial and flex industrial spaces require specialized knowledge and strong local relationships to navigate successfully

  • Real estate is fundamentally a local business - out-of-state professionals often encounter major snags without local expertise

  • Successful brokers act as translators between lenders, investors, tenants, and technical professionals like engineers

  • LinkedIn content should be 90% value-add and only 10% self-promotion to build meaningful professional connections

  • Understanding engineering costs and timelines early in the deal process can prevent deals from falling apart later

  • Sleep deprivation from twin babies creates a new level of motivation - working isn't just for personal gain, but to provide for the family

Sound Bites

"I really sunk my teeth into brokerage the same month that Jerome Powell announced that interest rates are going up in March of 2022. So the money printer got turned off and that's when I showed up."

"I figured out a whole bunch of ways to not do deals."

"There's a reason that real estate is considered a local business, and that means local relationships, local every different municipality has a different code."

"I like to think of us as, you know, like almost psychologists, people that need to be able to communicate and speak a few different languages and get them down into layman's terms."

"My stuff's pretty lighthearted. I'd rather be humorous and approachable than institutional."

"The best piece of content I've ever made was a two sentence dad joke."

"It unlocks a whole different part of me that I wouldn't have known about until I became a father... this isn't for you and like, the golf round, you wanna pay for that car, the vacation. No, it's did put food on the table for your family."

Chapters

00:00 Introduction and Live Recording Setup

01:06 Backstory of The Blueprint Tour

01:35 Guest Introduction - Carson Baird

02:09 Entering Brokerage During Rising Interest Rates

03:10 Creative Deal Making in Challenging Markets

04:55 Industrial Real Estate Specialization

05:38 Family Business Background and Career Journey

07:52 Learning from Failed Deals

12:31 Life with Twin Babies

14:10 Sleep Deprivation and Work Performance

16:06 LinkedIn Strategy and Content Creation

17:15 Building Professional Networks on Social Media

19:50 The Psychology of Brokerage

20:22 Live Instant Quote Demonstration

23:57 The Importance of Local Expertise

24:58 Closing Thoughts on Trust and Relationships

Where to Find Carson Baird

LinkedIn: https://www.linkedin.com/in/carsoncre/

Where to Find PermitZIP

website: https://www.permitzip.com
Instagram: https://www.instagram.com/permitzip
X (Twitter): https://twitter.com/PermitZIP

Where to Find The Blueprint Tour

YouTube: https://www.youtube.com/@theblueprinttour
TikTok: https://www.tiktok.com/@theblueprinttour
Kenny (Host): https://twitter.com/blueprinttour
Carter (Host): https://twitter.com/bptcarter

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